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Finding love or friendship online is becoming increasingly popular for a generation of people too busy to find partners on their own.

This adds up to a very satisfying and viable business opportunity which, as an added advantage, can be set up on a shoestring from your home – with just a computer for company. Find out more here The modern dating site is, essentially, the successor to old-fashioned dating agencies, which matched up members using interviews, profiling and special networking events.

Recent figures from the office of national statistics show that 51% of people in England and Wales are single.

Today I was reviewing our dating portfolio and asked myself, “Is Starting an Online Dating Website Still Profitable?“As well as the major players, you’ve got a lot of companies, like ourselves, offering a niche offering.It’s a very exciting place to be, and we’re still far from reaching saturation point.”Key functions The cornerstone of an online dating site is the search facility, whereby users key in a range of search criteria – including age, income, physical characteristics and geographical location – and the site brings up a list of people based on those preferences.We followed the trend, offered Dating Website Design services, and helped launch many dating internet businesses.In 2004/2005 an Emerging Technology now called “Social Networking Software” paved the way for many Social Networking Trends.